Emversity | Banglore

Deep market research and competitor analysis to present purposeful insights.

Pitched new, creative ideas and curated content that helped enhance engagement and brand awareness across all

platforms. Content marketing, blog to social media to podcast promotions on instagram, Linkedin & Youtube.

Partnered with the PR team for influencer-marketing campaigns.

Concreate Decor (New York, USA) | Copywriter

Wrote website and product copy for aromatherapy and home décor e-commerce products.

Developed email marketing content and product descriptions to improve conversions.

Aligned brand voice with a premium, wellness-focused positioning to target US audiences.

Social media captions and copy to support content marketing.

Felicia Mc Call (Lifestyle Strategist) | Atlanta

Established the content strategy, content curation and polished email campaigns.
Personal Branding as pre-launch campaign for her Hair-care product range.

Prepared a content calendar that kept for her audience base.

Wooziee (Event ticketing Platform)

Assisted in social media content strategy and content marketing for event promotion.

Designed and managed ad campaigns for promoters’ community, boosting outreach and engagement.

Supported organisers’ onboarding, streamlining communication and operations.

Contributed to pitch deck creation for investors and partners.

Conducted product design reviews and provided feedback to enhance user experience.

Performed competitor benchmarking & product analysis (BookMyShow, Paytm Insider, District) to identify gaps and

opportunities.

BeEzPz (Personal shopping platform)

Re-Branded the social media presence and visual creatives.

Strategised and set-up the content funnel with the content calendar.

Created content and upped the Instagram engagement game by 3x.

Influencer-marketing with UGC and brand awareness.

The Untraditonal Podcast by Myriam Banks

Developed a pre-launch email campaign and content funnel that had garnered listeners from the targeted segment.

Prepared the content calendar and scheduling.

Wielded Meta Ads to bring in more leads, listens, and expanded the e-mail list by 80 in a month for the coaching program in a month.

AfroBrunch Mumbai

Conceptualized the Fire & Ashes theme, blending theme and aesthetics for the event. Planned and executed the entire content strategy - Offline posters, theme visuals, venue reveal, artist promos, and ad creatives. Ran Meta ad campaigns with a ₹5,000 budget, generating 1200+ event page visits in just 3 days. Managed target audience setup, funnel design, and ad performance optimization. Executed WhatsApp broadcast and in-app promotions to amplify event awareness and drive RSVPs.

Brand Simulation Projects

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Fizzpop – Pixel-Play Refreshment

Category: Beverage | Concept Simulation

Overview:
Fizzpop is a playful soda concept that fuses retro gaming nostalgia with high-energy refreshment. The visual identity takes cues from 90s 8-bit graphics -pixelated fruit sprites, bold neon splashes, and a “next level unlocked” attitude-creating a drink that feels like hitting the power-up button in real life.

Core Idea:

“Game on. Fizz up. Refresh. Replay.”

Tone & Personality:
• Energetic, cheeky, a little rebellious
• Speaks in gamer lingo: “Level Up,” “Game Over? Grab a Fizzpop.”

Design Language:
• Pixel art fruits for each flavor
• Dynamic motion graphics (splash animations, scoreboards)
• High-contrast color palettes: electric oranges, limes, and apple greens

Experience:
A soda brand that isn’t just a beverage - it’s a playable vibe.

Blanc - Inspired by the Timelessness of the Lunar cycles

Category: Premium Apparel | Real Brand Concept

Overview:
Blanc is a modern-luxury clothing label inspired by the stillness of the moon and the quiet power of simplicity. The name- French for “white” - symbolizes a blank canvas and eternal elegance.

Core Idea:

“Where Time Pauses, Style Flows.”

Tone & Personality:
• Sophisticated, serene, understated
• Speaks in minimal, poetic phrases

Design Language:
• Monochrome palette: moonlit whites and midnight blue
• Clean typography with airy spacing
• High-quality natural fabrics and fluid silhouettes

Experience:
Blanc invites wearers into a world of slow luxury - pieces designed to transcend trends and feel effortlessly timeless. Timesless lunar minimalism.

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Case Study

Background

Crack English is a new coaching institute helping college students from vernacular backgrounds improve spoken and competitive-exam English.
Goal: Build brand awareness quickly, generate demo-class sign-ups, and fill the first 30-day crash course.

Objectives

Generate Qualified Leads: Target college-going students in Bhubaneswar and nearby areas.
Drive Demo Class Sign-ups: Convert ad traffic into free trial sessions to build trust.
Establish a Recognizable Brand Voice: Position Crack English as friendly, confidence-building, and career-oriented.

Strategy & Execution

Creative Direction
- Designed relatable, aspirational content: reels, static posts, and carousel myth-busters to reduce fear of English.
- Developed punchy copywriting and clear CTAs to motivate quick demo sign-ups.
Ad Campaigns
- Ran Meta (Facebook/Instagram) lead-generation ads with a ₹200–₹300 daily budget on high-traffic days (Fri–Sat).
- Tested multiple creatives and headlines for better click-through rates.
- Monitored and optimized ad sets daily for CPL and relevance score.
Landing Page & Funnel Building
- Built a simple, mobile-first landing page highlighting benefits, demo sign-up form, and WhatsApp CTA.
- Added trust elements (student testimonials, course outline) to increase conversions.
- Designed a basic funnel: Meta ad → landing page → WhatsApp/demo booking → Channel → Landing page → Reyargetting Ads → counselor call.
- Set up tracking pixels and UTM parameters for accurate performance measurement.
Community Management
- Responded to comments and DMs within hours to maintain engagement.
- Shared weekly myth-busters, success tips, and motivational posts to nurture the audience.
- Encouraged user-generated content by inviting students to share progress.
Lead Management
- Integrated Facebook/Instagram lead forms with Google Sheets for real-time data capture.
- Automated WhatsApp notifications to acknowledge sign-ups and provide demo details.
- Coordinated with the counselor for scheduled follow-ups.

Results (First Month)

150+ qualified leads generated.
Cost per lead: ₹40–₹50 (very competitive for the niche).
Achieved strong initial brand visibility within targeted college clusters.

Key Learnings & Next Steps

Sales Funnel Gaps: High lead inflow but low demo attendance highlighted the need for tighter follow-up and better counselor sales training.
Optimization Plan:
- Implement automated WhatsApp reminders and a drip-email sequence.
- Refine counselor scripts for stronger conversion.
- Experiment with retargeting ads for warm leads who didn’t book demos.